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Undergraduate Program sets its objectives as follows:
Building an internationally recognized and accredited business education platform, where students acquire and enhance  learning experience with lifelong value;
Building an adequately-sized, increasingly internationalized faculty body, focusing on innovative teaching, applied research and development, and collaboration in teaching and research; and Training and developing a new generation of corporate managers and future business leaders who are visionary, responsible, and ethical; adept in applying management theories, techniques, and technologies to solve real-world problems; having the ability to work both individually and collaborative