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中山大学(中国台湾)管理学博士,汕头大学商学院助理教授,汕头大学卓越人才计划_优秀青年人才,汕头大学粤台企业合作研究院,粤东粤西粤北博士人才支持项目,企业培训师(EE项目青创班、中国人寿等),电子商务工程会议(EBEE)技术委员,美国营销协会(AMA)审稿委员,SSCI期刊(Behaviour & Information Technology, Asia Pacific Journal of Marketing and Logistics, Journal of Electronic Commerce Research等)审稿委员。近五年在SSCI期刊以第一或通讯作者发表多篇论文,亦在多场EI等级会议、营销权威会议发表多篇论文。


中国台湾 中山大学 企业管理学系 管理学博士



[1] Tzeng, S.Y., & Ho, T.Y. 2022. Exploring the effects of product knowledge, trust, and distrust in the health belief model to predict attitude toward dietary supplements. SAGE Open, 12(1). SSCI二區(影響因子: 2.032;通訊作者)

[2] Lin, P.H., Tsai, H.T., & Ho, T.Y. 2020. Food safety gaps between consumers’ expectations and perceptions: Development and verification of a gap-assessment tool. International Journal of Environmental Research and Public Health, 17(17): 6328.SSCI(影響因子: 4.614;通訊作者)

[3] Cheng, W.L., Tsai, H.T., Chuang, H.H., Lin, P.H., & Ho, T.Y. 2020. How can emerging event sustainably develop in the tourism industry? From the perspective of the S-O-R model on a two-year empirical study. Sustainability, 12(23): 10075.SSCI二區(影響因子: 3.889;通訊作者)

[4] Ho, T.Y., Tsai, H.T., & Lin, P.H. 2019. The effects of technology innovation and network presence on Otaku identity. Technological Forecasting and Social Change, 144: 82-92. SSCI/ ABDC期刊A(影響因子: 10.884;第一兼通訊作者)

[5] Huang, C.Y., Ho, T.Y., Huang, N.Y., Yang, H.F. 2019. Investigation on Health Care Choice and Utilization of Preventive Health Care Service of Young People: Health Workers vs. Non-healthcare Workers. Taiwan Journal of Family Medicine, 29(2): 68-75.ACI

[6] Ho, T.Y., Tsai, H.T., Chen, H.P., & Lin, P.H. 2017. A case study on service quality of historical heritage combined with cultural and creative merchandise. Journal of Quality, 24(5): 348-359.Scopus, EI(第一兼通訊作者)

[7] Ho, T.Y., Yeh, S.P., & Shieh, C.J. 2013. Multiple regression model for the determinants influencing the travel agency’ service innovation on customer’ purchase intention. International Journal of Applied Mathematics and Statistics, 42(12): 59-69.EI(第一作者)

[8] Yang, Y.S., & Ho, T.Y. 2013. Effects of tourism attraction on travel decision in tourism industry. International Journal of Statistics & Economics, 11(2): 125-131.EconLit(通訊作者)


[1] Ho, T.Y., Lin, P.H., & Tsai, H.T. 2018/06/23-2018/06/24. Food safety and vulnerability perceptions of consumers in Taiwan. Paper presented at 2018 International Conference on Business Sustainability, Human Resource Development and Social Responsibility, Tokyo, Japan.

[2] Lin, P.H., Ho, T.Y., & Tsai, H.T. 2018/04/25-2018/04/26. Using importance-performance analysis in food safety gap. Paper presented at 2018 International Conference on Social Entrepreneurship, Economics and Management Studies, Osaka, Japan.

[3] Yen, T.W., Lee, B.C., Gao, Y.X., Ho, T.Y., & Chen, Y.F. 2018/03/10-2018/03/11. Prognostic significance of invasion depth in early stage oral tongue squamous cell carcinoma. Paper presented at 2018 The 30th Annual Congress of Taiwanese Association of Oral and Maxillofacial Surgeons, Kaohsiung, Taiwan.

[4] Lin, P.H., Ho, T.Y., & Tsai, H.T. 2017/05/09. The impact of self-identity and social identity on Tattoo intention. Paper presented at 2017 The 5th International Conference on Social Science and Management, Kyoto, Japan.

[5] Ho, T.Y., Lin, P.H., Feng, C.F., & Tsai, H.T. 2017/02/07-2017/02/10. The effect of technology innovation on Otaku’s social identity. Paper presented at 2017 International Conference on Innovation and Management, Tokyo, Japan.

[6] Ho, T.Y., Chen, H.P., & Tsai, H.T. 2016/02/02-2016/02/04. Driving force of the cultural and creative department store: Consumption value and service quality. Paper presented at 2016 International Conference on Business and Information, Bali, Indonesia.

[7] Ho, T.Y., Chen, H.P., & Tsai, H.T. 2015/09/23. Empirical study of service quality under cultural and creative economic trends. Paper presented at 2015 Asian Network for Quality Congress, Taipei, Taiwan.


[1] 广东高校省级重大科研项目,2022WTSCX019,粤东地区文创+IP”产业的转型与创新成长路径研究2022/09-,在研,主持

[2] 广东省自然科学基金,面上项目,2021A1515012259,人工智能物联网产品对消费者行为的影响研究-人机智能交互视角,2021/01-,在研,参与

[3] 汕头大学科研启动经费项目,STF19019,城市发展及资源扩张下的正反馈互作调控机制研究2019/10-,在研,主持

[4] 台湾省科技部专题研究计划,MOST106-2410-H-110-077-,An Integrated Assessment Model on Gap and Vulnerability for Food Safety,2017/8-2018/7,已结题,参与

[5] 台湾省科技部专题研究计划,MOST105-2410-H-110-077-,The mediation effect technology innovation between subculture social systems and social identity from internal and external perspectives,2016/8-2017/7,已结题,参与

[6] 台湾省科技部专题研究计划,NSC104-2410-H-110 -080-,Empirical studies on information exposure of tourism factory, trust repair tracking and endorser effects under food safety storm,2015/8-2016/7,已结题,参与


[1] Babson College_ ELI global virtual: Experiential Learning Teaching Method Program2022

[2] 中欧国际工商学院案例培训,2022

[3] MBA营销管理核心课程师资培训,2022

[4] 学术研究伦理教育认证,台湾学术伦理教育资源中心,2017

英文名字 Ho Tzu-Ya 学位 国立中山大学博士
职位 讲师 英文职位