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商学院学术讲座2016年第17期


发布时间:2016/9/14 0:00:00


Guest: Prof. Avraham Shtub
Topic:Front End Planning of New Product Development Projects
Time:Sep 22nd (Thu) 14:30—16:00
Venue:2/F Seminar Room, Business School(商学院二楼研讨室)
Host:Prof. BU Xiangzhi (卜祥智教授)
Language:English
 
Abstract
Conventional wisdom suggests that a well-planned and organized launch  can improve the probability of success of new product development.The initial stages of a new product development project are known as the "Fuzzy Front End" (FFE), as they are the messy "getting started" period of the project. It is in the front end where the organization formulates a concept of the product to be developed and decides whether or not to invest resources in the further development of an idea. The FFE begins with the initial search for new opportunities, through the formation of a germ of an idea to the development of a precise concept. The Fuzzy Front End ends when the organization approves and begins formal development of the product.
The Fuzzy Front End presents many challenges. Stakeholders' requirements need to be understood and formulated. In large products, it may often be impractical to model entire products due to uncertainty, sheer size and complexity. The process of creating alternatives to the project approach is often manual, resulting in missed alternatives that may have been better choices. Our challenge for the FFE is to improve the way alternatives are discussed and selected, taking into account uncertainty and complexity.
In this seminar we present our experience using a methodology and tools developed for the early stages of a new product development project.  The methodology and tools help key stakeholders work out the details of the alternative project scenarios, based on various ways of arranging the project elements and architecture, including scope, team roles and dependencies. The result is a master plan that incorporates program schedule, risks and opportunity identification and mitigation, critical actions, and clarified key assumptions.
 
 
Short Bio of Professor Avraham Shtub
Professor Avraham Shtub holds the Stephen and Sharon Seiden Chair in Project Management. He has a B.Sc in Electrical Engineering from the Technion - Israel Institute of Technology (1974), an MBA from Tel Aviv University (1978) and a Ph.D in Management Science and Industrial Engineering from the University of Washington (1982).
He is the recipient of the Institute of Industrial Engineering 1995 "Book of the Year Award" for his Book "Project Management: Engineering, Technology and Implementation" (co-authored with Jonathan Bard and Shlomo Globerson), Prentice Hall, 1994. He is the recipient of the Production Operations Management Society; Wick Skinner Teaching Innovation Achievements Award for his book: "Enterprise Resource Planning (ERP): The Dynamics of Operations Management". His books on Project Management were published in English, Hebrew, Greek and Chinese.
He is the recipient of the 2008 Project Management Institute Professional Development Product of the Year Award for the training simulator "Project Team Builder – PTB". 
Prof. Shtub was a Department Editor for IIE Transactions he was on the Editorial Boards of the Project Management Journal, The International Journal of Project Management, IIE Transactions and the International Journal of Production Research. He was a faculty member of the department of Industrial Engineering at Tel Aviv University from 1984 to 1998 were he also served as a chairman of the department (1993-1996). He joined the Technion in 1998 and was the Associate Dean and head of the MBA program.
He has been a consultant to industry in the areas of project management, training by simulators and the design of production - operation systems. He was invited to speak at special seminars on Project Management and Operations in Europe, the Far East, North America, South America and Australia.
Professor Shtub visited and taught at Vanderbilt University, The University of Pennsylvania, Korean Institute of Technology, Bilkent University in Turkey, Otego University in New Zealand, Yale University, Universidad Politécnica de Valencia, University of Bergamo in Italy.
 
本次讲座纳入商学院继续教育课程。
欢迎全校师生参加!
商学院
2016-9-18