To advance with the times and develop global competence through education in contemporary business and society.
To be committed to educating tomorrow’s business managers with global perspectives, craftsmanship spirit, ability to innovate, and willingness to take responsibility.
Learning about local businesses and serving the immediate community;
Committed to globally recognised standard teaching and research;
Building on distinctive strengths;
Striving for first-class education.
Knowledge, openness, change, and effectiveness.