Big Data Research and Application Center of Shantou University Business School was officially established in June 2016, mainly composed of teachers of business administration, marketing and finance, as well as some teachers of related majors from Engineering School and Science School. Since the establishment of the center, it insists on the goal of "based in Shantou, radiating east Guangdong, exploring the panoramic management mode driven by big data, and providing decision support for the transformation and upgrading of traditional industries", and has actively explored in the innovative talent training and scientific research cooperation mode, as well as the cooperation with enterprises in industry-university-research. Along with the establishment of the center, Business School has established an undergraduate program in data analytics for business administration, and cooperated with Israel Institute of Technology and Wright State University to explore innovative talent cultivation models. The center also collaborated with Professor Avi Mandelbaum, Dean of the School of Industrial Engineering and Management at the Technion-Israel Institute of Technology, and his team to conduct data-driven research collaborations in healthcare, finance, retail, and manufacturing, as well as actively exploring collaboration on training doctoral students and postdoctoral researchers.
