In the fall semester of 2025, School of Business Shantou University selected 11 outstanding students to go on exchange at renowned universities in France, Japan, and other countries. Recently, the students successfully completed their studies and returned with rich academic gains and cultural experiences.
During the overseas exchange programme, Zhao Hanting, Tang Zhenze, and Fu Chunyan travelled to École de Management de Normandie in France, where they immersed themselves in the European business education system, actively participated in case study discussions, and visited a number of enterprises in Paris and the Normandy region, gaining a deeper and more comprehensive understanding of European culture and market environment.
Meanwhile, the exchange experience of Xu Jingyi, Xu Lizhu, Chen Ying, and Wu Beiyong at European Business School Paris could be described as a fascinating “walking classroom.” In the international marketing course, the professor led the students into the Perfume Museum, tracing the historical evolution of French perfume to deeply analyse brand building and marketing logic, bringing theoretical knowledge to life through real brand stories. This boundary-breaking teaching approach makes professional learning interesting, it not only helps students quickly improve their business skills, but also enables them to deeply understand French culture, becoming a precious experience that combines growth and warmth.
Cai Siyu, Wu Pingting, and Xiong Rui chose Sciences Po as their academic exchange base. At Sciences Po, they not only systematically studied core courses such as international relations and public policy, but also actively participated in various high-level lectures and seminars organised by the institution, through face-to-face communication with scholars and politicians from around the world, they have gained a profound understanding of the complex and ever-changing international political and economic landscape, as well as the importance of cross-cultural communication and cooperation.
In addition, Li Jiaqi had a highly rewarding time during her exchange at Waseda University in Japan. At Waseda University, she made acquaintance with many outstanding teachers and students, and systematically studied courses in Waseda ’s flagship programme in political economy. In class, participating in personal presentations multiple times has continuously improved her expression and logical abilities, and her international perspective has also significantly broadened due to cross-cultural discussions. These valuable experiences have prompted her to form deeper thinking on issues within her own field of study, resulting in considerable progress in both her academic and personal development.
After returning to campus, these students will share their invaluable exchange experiences unreservedly at the overseas study experience sharing session, providing support and inspiration for more students who aspire to step onto the world stage.
Professor Liang Qiang, Dean of School of Business, stated that overseas exchange learning is an important part of cultivating international business talents. During this semester’s overseas study, students not only demonstrated the excellent qualities of Shantou University, but also laid a good foundation for the school to continue international cooperation among various universities. The successful implementation of this exchange program reflects the strategic achievements of Shantou University Business School in continuously promoting international education and deepening global cooperation. In the future, the school will further expand high-quality overseas cooperation platforms and create more cross-cultural learning opportunities for students.
