The No. 42 National Nature Science Foundation Forum was held in China University of Technology, Hefei City from Aug. 22 to Aug. 23, 2009. Over 60 scholars were invited to this forum to have a deep discussion on the theory system, research format and methodology of Behavior Operation Management. Dr. BU Xiangzhi of our Business School was also invited to this forum and gave a speech on An Issue about Pricing regarding Customers’ Behavior and Benefit Improvement.