SICC（Scotiabank International Case Competition）is an old-line international case competition in the world, which requires participants to work out the case in 15 hours and present it to judges. Year 2014 marks the 25
th International Case Competition at the Ivey Business School and the 14
th year of sponsorship by Scotiabank.
Held from March 19 to March 23, SICC attracts teams from the best schools from over the word, such as HKUST Business School, National University of Singapore, USC Marshall School of Business, etc. Our Shantou University Business School selected Key Consulting, consisting of Liu Lihua (2010 Accounting)、Li Ting (2011 International Economy and Trade)、Li Liru (2012 Accounting)、Wu Zhihua (2012 Business Administration) to take part in SICC.
【National Presentation】
In order to broaden students’ global perspective and strengthen their ability to capitalize on future opportunities, the sponsor asked each team to do a National Presentation, introducing their countries’ characteristics of policy, economy and culture and future business opportunities to students in Ivey Business School. Lucia, from our Shantou University Team, firstly presented and introduced special customs of Spring Festival, humorously stoking an atmosphere of feverish. Secondly Ting introduced Chinese Two Sessions and analyzed the achievements of reforming China has gained in recent years, attracting everyone’s attention. Thirdly Cathy presented economic development of China nowadays, coherently and profoundly. Last Constance analyzed the development of Chinese E-commerce, arousing present students’ interests and gaining their applause. During question-and-answer portion, students there asked some questions about the development of Chinese E-commerce, and how government’s policies support e-commerce’s development. Lucia, Ting, Cathy and Constance all systematically answered these questions and interacted with students there, getting applause and cheering.
National Presentation
【During the Case Analysis】
Ivey has a very innovational “Live Case” model, firstly teachers led all of the participants to a company, and the company’s manager presented their products to us. After that, the managers and technology member presented the condition and problems of their company, and answered our questions. And then, we were arranged in enclosing seminar room, 15 hours for case preparation in 2 days, research information, discussing case, and rehearsing.
During two days, apart from 15 hours of case analysis, we had a series of social events, like party and performances, play bowling ball. Ivey’s case study slogan is “work hard, play hard.” After intense physical and mental exercise, we were all exhausted every day. But we still had to analyze the case, making full use of every minute.
Through fierce competition, four chosen teams became finalists: Maastricht University School of Business and Economics, Heavener University of Florida, HKUST Business School, Sauder School of Business. Finally, Hong Kong Technology University won the first place. During the competition, we experienced how the real consultants analyze the case, and learn some case study skills from another international schools, had a special learning experience.
【Society Events】
Society Events are an integral part of the competition and designed to reflect the “Work Hard, Play Hard” attitude of the Richard Ivey School of Business. Our representative team attended all Society Events actively, such as Welcome Dinner, award ceremony and bowling match. Our students had a great performance during these events.
Take photo with Germany Team and Country Host
Take photo with Hungary Team
【Teammates’ Feelings】
After six months’ training, three months’ preparation and three day’s competition, we all not only improve our ability to apply what we learn from textbooks into practice, but also strengthen our ability to analyze problems and solve them. Our perspective of the world has gotten wider and our ability to capitalize on future opportunities has been improved. We gain a lot.
We really appreciate Professor King Wu’s guidance, supporting and encouragement, Chanchel and Sohani’s great help and hearty suggestions from those who have taken part in some case competitions before.
