On May 22th 2010, Shantou University attended the "Ivey-Coca-Cola Cup" for China’s Business Case Competition’s National Finals at the Canadian Pavilion in the Shanghai EXPO on behalf of the Southern China region. The six teams that went into the national competition were from Peking University, Tsinghua University, Zhejiang University, Shanghai Jiaotong University, Shanghai Institute of Foreign Trade and Shantou University. After fierce rivalry, Phoenix Consulting Team, which was composed by business school students Yan Liang, Xiaolu Liu, Zhixiong Lin and Jing Li and coached by Prof Yi WANG led to the top three and won the national award of Best Q&A Team.
"Ivey Coca-Cola Cup" China’s Business Case Competition is jointly held by the prestigious Ivey Business School (University of Western Ontario, Canada) and Coca-Cola (China) Beverages Ltd. As a top-level nationwide business case competition, "Ivey Coca-Cola Cup" attracted more than 2,000 college students across the country, composing of more than 500 teams to compete. After intense internal trials and regional semifinals, a total of six teams entered into the national finals. This Competition has set three awards: Champion, Best Presentation Prize and Best Q&A Prize. The winners respectively were teams from Zhejiang University, Shanghai Jiangtong University and Shantou University.
The National Finals were held at the Canadian Pavilion in the Shanghai Expo. The honorable judges for national finals were Ms. Kathleen Slaughter, Associate Dean of Ivey, Mr. Nadir Patel, Canadian Consul General in Shanghai Benedict, Mr. Douglas W. Muzyka, vice president of DuPont global, Ms. Joanna Lu, Greater China director of marketing for Coca-Cola, and Mr. Dominic Penaloza, U-Net CEO. During the competition, each team had nine hours for case preparation, 15 minutes for presentation and 5 minutes for a Q&A section. The Shantou University team won the Best Q&A Prize with their excellent analysis, unique presentation skills and outstanding performance.
After the competition, all the teams toured the Canadian Pavilion in the Shanghai EXPO and visited the headquarters of Coca-Cola Greater China. Meanwhile, Prof Yi WANG, Prof King WU and team members insightfully communicated with IVEY alumni and Coca-Cola executives.
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Region
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University (English)
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Shanghai
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Shanghai Jiao Tong University
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Fudan University
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ZheJiang University
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Nanjing Univiersity
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Shanghai Institute of Foreign Trade
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Shanghai University of Finance and Economics
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East China Normal University
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Shanghai International Studies University
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East China University of Science and Technology
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Beijing
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Peking University
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Tsinghua University
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University of international Business and Economics
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Beijing Normal University
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Nankai University
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Guangzhou
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Shantou University
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Xiamen University
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Jinan University
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