Speaker: Dr. Donald Finlay, Associate Dean of Coventry University Business School
Topic: Brands, Quality and Adding Value
Date: Oct 29th, 2013, Tue
Time: 14:30-16:00
Place: ACC #3 Meeting Room
Brief Introduction of Dr. Donald Finlay
Dr. Donald Finlay is currently the Associate Dean of Business School in Coventry University. At the same time, he is the visiting professor of Zhejiang University of Finance and Economics, Hangzhou, China, and also Guangdong University of Foreign Studies, (GDUFS), Guangzhou, China. Dr. Finlay achieved his PhD of Educational Entrepreneurship in Nottingham University. He has rich experience in teaching and external funding. His articles have been published in well-known journals, such as International Journal of Technology Management. In addition, he is also devoted to international academic conferences. In the field of media, Dr. Finlay published his articles on newspaper. Meanwhile, he has close relationship with the TV stations.
Lecture Synopsis:
Competitive advantage is the aim of any business firm but to remain competitive a firm must understand how value is added to the product. This lecture focuses on value added as a strategic priority and argues that an understanding of brands is a viable alternative in comparison to one based on low cost mass production. In the final analysis, the key to a firm's success is to understand how value is created.
All faculties and students are welcome!
