[Brief Introduction]
From February 23rd to 27th, the 2015 Copenhagen Business School Case Competition (CBSCC), which was organized by Denmark Copenhagen Business School, was held in Denmark Copenhagen Business School. With guidance of King Wu, the STU students, Fangju Yu (2011 Finance), Xiaoqing Zheng (2012 Business Administration), Luxi Chen (2012 Business Administration) and Wei Xu (2012 Accounting), forming a group called Victress Consulting Team, participated in this competition and competed with excellent teams from America, Canada, Finland, Singapore, Australia, Egypt and Thailand.
The Case Competition, a 5-day case competition, is an undergraduate competition for selected business schools worldwide, where the students' abilities to solve a realistic business challenge are in focus. The mission of CBS Case Competition is to strengthen internationalization through the enhancement of student and faculty networks, both social and professional. Victress Consulting Group, chosen to be the representative of Shantou University, left good impression including social activities, teamwork, and English ability on other foreign teams, showing how the young power, confidence, vitality and passion of Shantou university. King Wu and students proactively communicated deeply with CBS organizers, competing teams and judges, providing valuable experience for the future international case competition.
All CBSCC Competitors
[Competition]
Participants were divided into A, B and C group. Shantou University, with Wharton University, National University of Singapore and Auckland University, belongs to C group. After tough competition, Wharton University won the group competition. Although Shantou University cannot go into final, their excellent performance indeed left deep impression on others.
At this competition, participants got the case of DSB, Denmark National Railway Company. Participants had to solve the problems including marketing, strategy management, etc and carried out a power point and a report within 32 hour. During the final presentation, participants had 15 minutes presentation and 10 minutes for Q&A section. Shantou team had already done some prediction and preparation of Danish companies but never had thought about DSB, like the other foreign teams. Shantou team tried to do all they could to change their bad position. They divided into 2 groups to do field investigation personally in CBS campus, including staff, students and visitors, which proved that their decision was right later. They handled a lot of information which the material didn’t contain.
On February 27th, 2015, McGill University from Canada won the competition, Thammasat University from Thailand and Wharton University from America got the runner ups.
Shantou University students and Instructor King Wu
Shantou University students did the case analysis
[Social Activities]
Organizers of CBSCC created lifetime experience to all the participants. Besides case competition, organizers provided lots of chances for participants to experience local culture and communicated with others, like learning Danish dances, having dinner with Denmark prince.
Victress Consulting Team introduced Shantou University to the worldwide students
Shantou University team with Denmark Prince
[Students’ Conclusion]
It is a great pleasure for us to participate in CBSCC and competed with other top universities worldwide. That was a good chance for us to realize our own deficiencies and overcome “culture shock”. Shantou University has English improvement program and help from foreign teachers, languages and different modes of thinking are still big problems when coming to a foreign country. Everyone will have their own definition of culture shock. We surprisingly found that foreign students are interested in Asia and their opinions about current affairs, like the relationship between HK and mainland are quite different from us. We are still lagging behind and need to polish up whatever in social skills and the ability to deliver message.
At last, we want to thank King Wu for spending their precious time to train us, giving advices and courage to us. In addition, we want to thank Li Ka-shing Foundation for support us so much.
