During February 14th to 18th, 2013, local time,the 16th Marshall International Case Competition (MICC) was hosted by the University of Southern California's Marshall School of business in Los Angeles, United States.
This competition aims toimprove the contestants inability of the real business case analysis, and has attracted 30 leading international business teams from the United States ,the Britain, Singapore, New Zealand ,the Netherlands, Brazil, Egypt, Hong Kong, Thailand, Denmark, Canada, Australia, Mexico,Japan, Ireland and mainland China to participate in.Business School sent Si Wu (2010 Marketing), Zhou Zhou (2010 International Financial),Ronghua Li (2010 International Economy and Trade) and Ruiqiong Liang (2011 International Economy and Trade) as Queens Consulting team on behalf of the Shantou University business school.
Throughout the five-day event, the Organizers arranged for compact and awesome trips.In addition to the Scan venture Hunt, there also were a variety of social and tourism activities, making participants possess more experience of showing greatly enhanced social networking capabilities.
【Social Activity】
The host of MICC organized a wonderful variety of social activities for the contestants, including the welcome dinner, Santa Monica street programs, city walk in Universal Studio, buffet sharing,bullfight, etc. Our students actively involved in all activities, which not only showed our students with a good mental outlook and social skills but also gained valuable international friendship.
Group Photo with USC Team
Group Photo with University of Auckland, New Zealand Team
Group Photo with UC Berkley Team
Group Photo with Ritsumeikan Asia Pacific University, Japan Team
Group Photo with Brazil Team
Group Photo with Queensland University of Technology, Australia Team
Group Photo with Singapore Team
Group Photo with Advisors
Group Photo with Student Host
Lunch at USC
【Los Angeles Sightseeing】
Los Angeles is located in the west coast in southern California, US. It is also the second largest city in the United States, and one of the centers of the world culture, technology, international trade and higher education, so it has a laudatory nameof the "city of angels" and "science and technology city". Besides, the world- famous Hollywood is located in this city. Furthermore, though it was still in winter, it was a pleasant climate with fascinating sunshine. Meanwhile, the organizers also made full use of local conditionsand let the participants from all over the worldenjoy the beautiful scenery in LA on the second and the third day.
In the morning of February 15th, local time, a Scan venture Hunt was organized by hosts. Participants from different countries were regrouped. These new teams would tour Santa Monica, Third Avenue together with the tasks scheduled by the organizers concurrently, which provided opportunities both for sightseeing and communication. In the afternoon, we were arranged to visit Universal Studios and after dinner, arrangements have been made for fun and stimulating of the Bullfight. The morning of 16
th,participants toured the University of Southern California, having a good understanding of strong cultural flavor of this famous institution of higher learning. After that, all teams could make a free exchange of team T-shirts and photographs as souvenirs. In the afternoon, all participants took sightseeing bus for the Los Angeles city tour. Rich and sweet activities made contestants relax and enjoyable before the competition.
【Fierce competition】
Team Photo
This year’s MICC had two rounds. In the first round, the 30 teams were divided into 6 groups by random draw.All the teams were faced with the same case. According to the order of appearance, the case would be issued 24 hours in advance by organizer. The first round of presentation was held in the morning on February 17
th and each group needed to decide a team to enter the second round. The 6 teams in the second round would be required to present the same case in the same day afternoon and ultimately decided the top 3 from 6 teams. In the 15th morning group results, we were assigned to the E group and the fourth to present.
During the competition, each team could search information through the internet, which was a great challenge for players to gather and filter information. In each round of the presentation, the participants have 20 minutes for statement and10 minutes of the defense links to show the case studies and solutions to the judges and audience. As for our team, four teammates did a complete and clear display to the judges with our analysis results and won high praise, valuable advice from them.
The case analysisteams were taking intense training guided by Professor King Wu and other teachers until the last competition, all the teammates deeply appreciatethe preparation and competition experience. During the whole process, we are all filled with excitement and gratitude to our advisors.
During the five-day competition in United States, our team memberslearned and promoted a lot both in business knowledge application ability and social skills. At the same time, we also accumulated more international competition experience, which will be helpful for our university to cultivate more international talent with this good reference.
Group Photo with Student Host during Competition
Group Photo
