On 21st November, the first CMAU Market Research and Business Planning Competition Grand Final was successfully held.
Under the guidance of Business School faculty Professor Li Ziying and Professor Kong Ying,the team project named Murder Mystery Game Industry Research and Trend Analysis Report participated by Liu Meichen, Huang Yuqi, Deng Xiaomin, Ou Yuhao, and Wang Jiamin from the Department of Business Management won the national third prize in the final. Meanwhile Excellent Instructor Award went to two instructors.
1.Award-winning Project Information
Team Members: Liu Meichen, Huang Yuqi, Deng Xiaomin, Ou Yuhao, Wang Jiamin
Instructors: Li Ziying, Kong Ying
Award: National Third Prize
2.Competition Information
The first CMAU National Student Market Research and Business Planning Competition, jointly organized by the China Association of Marketing Studies in Higher Education Institutions and Creator of Data and Model, will be formally launched in May 2022 with the goal of further enhancing the market research and business planning capabilities of students in higher education institutions.
3.Competition Content
①School and divisional competitions: Each team can choose their own topic or a corporate topic and write a market research and business planning report.
②National Finals: The report should be rewritten according to the designated proposition of the competition. The organising committee of the competition will announce the proposition guide one month in advance, and each team will choose the topic to write the research report and business planning according to the scope of the proposition guide, and submit the report at the specified time.
4.Competition Arrangement
The competition is divided into three stages: school-level auditions, regional competitions and the national finals.
5. Conclusion
This is the first time that our school has sent a team to compete in this tournament. I would like to congratulate the team members for their dedication and thorough preparation for the competition. In order to succeed in their future studies, we hope that our students will keep working hard, carry on the spirit of active participation, and create greater success.
