From December 7th to 10th, 2023, the Teaching Annual Conference and Marketing Discipline Development Forum of the China Marketing Association of University (CMAU) were held at Shenzhen University. The theme of this annual conference was 'Marketing Talent Cultivation and Discipline Construction in the Context of High-Quality Development', attracting over 300 heads and key faculty of marketing departments from 166 universities nationwide. A delegation of four from School of Business Shantou University, including Vice Dean Guo Gongxing, faculty Cai Chuangneng, Li Menglin, and Lei Xi, were invited to attend the conference.
On the afternoon of December 9th, Vice Dean Guo Gongxing was invited to chair the sub-forum on 'Discipline and Specialty Development Forum and Heads of Departments Joint Meeting'. On the morning of December 10th, Vice Dean Guo Gongxing shared his experiences and insights from participating in the teaching innovation competition in the sub-forum 'Teaching Competitions, Skills Contests, and Industry-Education Integration', engaging in lively interactions with the audience.
Doctor Cai Chuangneng shared in the sub-forum the experiences and insights of organizing and guiding students in the competition.
