Recently, Associate Professor Li Ziying from our shcool, as the first author, in collaboration with Professor Shen Yongzheng from National Taiwan Normal University, our graduate student Li Zimo, and Xie Honghao (a 2023 undergraduate alumnus of Shantou University, currently a master's student at Jinan University), completed the academic paper titled "The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective.". This paper has been accepted for publication by the top-tier journal of the Chinese Academy of Sciences Q 1, Computers in Human Behavior.
Author Biographies:
Crystal T. Lee (Li Ziyin)
Associate Professor at the School of Business, Shantou University
Shen Yongzheng
Professor at the Graduate Institute of Management, National Taiwan Normal University
Li Zimo
Master's student at Shantou University
Xie Honghao
Majored in Marketing, a 2023 undergraduate alumnus of Shantou University, currently a master's student at Jinan University.
