On April 20, 2024, the 14th "CP Cup" Market Research and Analysis Competition Guangdong Province Qualifying Round (Graduate Group) was grandly opened at Guangzhou University. Under the guidance of Professor Lin Quan, Associate Professor Huang Zhiling, and Instructor Zhang Bingyan, graduate students Ouyang Damo, Guo Wenyi, Zhong Yingyao, and Yuan Ziyi won the national third prize for their project titled "The Charm of Tea Begins with Broadcasting - An Investigation into the Willingness to Consume Live-Streamed Tea Brands in Hongchang Town, Chaonan District, Shantou City". This research report not only deeply analyzed consumer behavior towards tea brands on live-streaming platforms but also explored consumers' purchasing motives and preferences, providing practical marketing strategies and suggestions. The findings are significant for promoting the development of the local tea industry and offer valuable recommendations for the promotion of tea brands in other regions within the realm of internet marketing.
