After a series of selective interviews and recruitments, Business School students Fang Yan, Li Xinxing, Li Xiaohong and Lan
Lan were sent to represent Team Shantou University (Team STU) in the 8th Citi Case Competition (CICC).
Co-organized by Citi Group and HKUST (Hong Kong University of Science and Technology) Business School, CICC is
sponsored by Citi Group Foundation and is recognized as one of the top business case competitions worldwide. Led by faculty
advisor Associate Professor King Wu, Team STU joined the other teams from the US, Canada, Finland, Holland, New Zealand,
China, Japan, South Korea, Singapore and Thailand to submit their simulative proposals for the biggest food supplier in the world.
Each of the competing teams was given 26 hours to analyse, without the help of the advisors, the designated case. The analysis
was thenfollowed by a 20 minutes briefing and a 15 minutes debate session, in which students tried their utmost to prove to the
judges that their solutions were more superior than the rest.
The intensive atmosphere in the competition, with tensions added by the ticking clock, did not fetter the attempts of the
delegates. Regretfully Team STU could not get a result as expected. Richard Ivey Business School of UWO won the first place.
Apart from the competitiveness, CICC also provided an opportunity for Team STU to promote the international recognition of
Shantou University, as well as to comprehend the communication with some globally renowned institutes, including University
of South California (US), University of West Ontario, University of British Columbia, Simon Fraser University (Canada),
University of Maastricht (Holland), Helsinki School of Economics (Finland), Massey University (NZ), Thammasat University
(Thailand), National University of Singapore, Yonsei University (South Korea). The delegates also visited the offices of Citi
Group and Cathay Pacific Catering Services for practical observation of how these successful enterprises are managed.
