The5
thinternational undergraduate business case competition: APEX Biz-IT 2013Case Competition, hosted by the Singapore Management University was held in Singapore from 12th- 16th, May, 2013.Phoenix consulting team passed the preliminary round and they took part in the wild card round with the excellent teams from all over the world.
APEX Biz-IT Competition is aims at offering students from all around the world with the opportunity to apply the skills and knowledge that they have obtained in the classroom to real-life business scenarios through strategic IT analysis and presentation. As a famous case competition, APEX Biz-IT 2013 had attracted 23 universities from China, Singapore, Denmark, America, Thailand, Indonesia, Korea, and Canada. The Phoenix Consulting team, formed by Vincent Lv (2011 Marketing), Sheldon Ling (2011 Finance ) and Amber Kuang (2010 Accounting) was led by instructor Kingkng Wu on behalf of Business School , Shantou University to participate the competition.
The Phoenix Consulting team was actively involved in a variety of activities. They experienced the fierce competition, enjoyed the beauty of Singapore as well as participated in a variety of social activities. In addition, the Phoenix Consulting team has accumulated skills of case analysis and has made a great improvement in social ability.
【Communication with the organizer and sponsors】
Our team had a great time with the professors of Singapore Management University. It helped those professors get to know more about the Business School of Shantou University. In addition, APEX Biz-IT 2013 Case Competition also offered a good chance for all the participants to talk to the senior managers of many famous companies like IBM、SAP、CGI、ORBIS, etc. Through the conversation with those managers, participants of our school had a better understanding of the needs of the modern companies as well as the direction of future development of themselves.
【About the competition】
Theme of APEX Biz-IT 2013 Case Competition was livelabs: world within reach. The competition was divided into three sections. The first section was the the 24-hour deliberation period and the second section was semi-final or wild card, the last session is 8-hour deliberation period.
The 23 teams were divided into 4 groups. Winner of each group was qualified to the next round. The champion team came from the finals. Based on the result of 14th May, our team was assigned to group 2of 4thappearance.The group member contained very strong teams.
What’s more, it also had to present its analysis and recommendation in 10 minutes. Followed was the Q&A section in 10 minutes. Even though our team was the last to present, our analysis and recommendation was highly appreciated by all the judges. Ultimately, University of British Columbia won the championship through the fierce competition.
【Introduced Business School of Shantou University】
At the beginning of the corporate function, our teammates distributed brochures and postcards of Shantou University. This helped others participants had a better understanding of our school. Moreover, the phoenix consulting team won a burst of warm applause from the audience with their humorous performance. Because their performance was so interesting that many participants wanted to have a more in-depth conversation with them after the corporate function.
【Participated in social activities】
As the organizer of APEX Biz-IT 2013 Case Competition，Singapore Management University had arranged a variety of activities for all the participants which included pubbing, discover Singapore, clubbing, communicating with University of British Columbia etc. This offered a good chance for all teams to experience the colorful life of Vancouver. It also helped our team to be good friend of other participants.
【Impression from the Phoenix Consulting team】
Words cannot express the gratitude from the Phoenix Consulting team to its advisor: Mr. Kingkng WU. Thanks to the hard work and professional guidance of Mr. WU, the team made a great improvement with their analytical skills as well as social ability and these are lifelong benefit to them.
Through the APEX Biz-IT 2013 Case Competition, teammates of the Phoenix Consulting from various backgrounds of business showcased their skills in areas such as teamwork, problem solving, and critical thinking to a panel of industry professionals which gave them a clearer direction of future development.
