From March 25th to 28th in 2015, the 26th Scotiabank International Case Competition (SICC), which was supported by Canada Ivey Business School and Scotiabank, was held in Canada University of Western Ontario Ivey Business School. With the guidance of King sir Wu, the STU students Zhenwen Luo (2012 Accounting)、Yun Lu (2012 Finance)、Jiaye Zhang (2013 Marketing) and Ping Guo (2013 International Commerce) was chose to participate in the competition in Canada.
【Country Presentation】
Before the competition, in order to let competitors have a better communications with students come from different countries, the sponsor projected a link called Country Presentation. And in this link every team had to prepare a 15-minute-presentation to briefly introduce their country. In this presentation, not only STU team introduced Chinese economy and policy to Ivey Business School students in a serious way, but also they used a humorous way to introduce Chinese culture such as “Sheep or Goat” and Shopping Festival “Double Eleven”. They really showed STU students’ demeanor successfully.
【Company Visiting】
SICC2015 competition’s case was related to a Canadian airline company. With the purpose to let competitors have a better understanding of the case and the company, the company’s managers showed the factory around and introduced about company’s situation to all competitors before giving the case to teams, .
SICC2015 company visiting
【Case Preparation】
Ivey Business School prepared a discussion room for every team to let them discuss and prepare their case. The time for case preparation was 15 hours, an afternoon and a whole day. In order to make the competition fair, every team needed to give back the documents to the sponsor when they left the room. The most special thing was that, on the second day, the managers of the airline company would come to Ivey Business School to talk with every team face to face and every team had 10 minutes to ask questions. After 15 hours, every team must hand in their PPT and before the final presentation, they had another 1 hour to prepare.
STU SICC team and ambassador
【Participative feelings】
During the preparation to participate in the SICC, we have really learned a lot in the competition. Firstly, about the teamwork, we learned that we need to have an understanding of our ability and our position in the team then we can fit the team better. Secondly, as a STU student, we need to enlarge our eyesight and strengthen our language ability, only then we can communicate with other team more smoothly. Lastly, it is important to have the ability about how to adjust our emotion, we can’t avoid our nervous emotion when participate in such an international competition, but we can learn how to adjust our emotion and relax ourselves to performs better. Thank Business School and Li Ka-Ching Foundation for supporting, and thank Prof. WU, Prof. Sohani and Prof. Chanchal for serious instruction and cultivation.
