河北保定人，管理学博士，汕头大学商学院讲师。研究方向为服务与零售业中科技与消费者行为的交叉研究、食品消费与社交媒体营销，已在Journal of Retailing、International Journal of Hospitality Management、Psychology & Marketing、《心理学报》等国内外权威期刊发表多篇学术论文。博士毕业论文获评中南财经政法大学优秀毕业论文。担任International Journal of Hospitality Management、Journal of Consumer Studies等国际期刊审稿人。曾任香港大学经管学院博士后研究员，并在爱丁堡大学完成博士访学与教学助理工作。

2019.09–2023.12  中南财经政法大学  市场营销专业  博士

2022.10–2024.01  爱丁堡大学  博士联合培养

2017.09–2019.05  法国雷恩高等商学院  国际商务谈判专业  硕士

2015.09–2018.06  中南财经政法大学  国际经济与贸易专业  学士

2014.09–2018.06  中南财经政法大学  法语专业  学士

学术论文（*表示通讯作者）：

[1] Fang, H., Kang, Q.*, Ben, M., Rob, A., & Jennifer, Y. Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets. Journal of Retailing. (SSCI/SCI, Q1, ABS 4*)

[2] 周寿江，赵一晨，张瑾瑜，康琪*. (2025). 将错就“措”还是改“谐”归正？谐音对消费者广告评价的影响. 心理学报. （中科院心理学Top 期刊）

[3] Kang, Q., Liu, J.*, Zhou, L., & Ran, Y. (2022). Do contagion cues shape customers’ willingness to adopt hospitality service robots? International Journal of Hospitality Management. (SSCI/SCI, Q1, ABS 3*)

[4] Lv, L., Kang, Q.*, & Liu, G. (2023). Prick “filter bubbles” by enhancing consumers’ novelty-seeking: The role of personalized recommendations of unmentionable products. Psychology & Marketing. (SSCI/SCI, Q2, ABS 3*)

[5] Ben, M., Amy, Y., Jennifer, Y., Elena, O., Rob, A., Will, Z., Sebastian, O., Laura, L., Nikolaos, S., Kang, Q., Gao, L., Sara, A., Rob, A., Zhang, Y., & Li, J. (2024). What drives advertisers toward or away from immersive virtual spaces? Journal of Advertising Research. (SSCI/SCI, Q1, ABS 3*)

[6] Ben, M.*, Javornik, A., Kang, Q., Oliver, S., & Lavertu, L. (2024). Log in to LinkedIn and awaken your imposter syndrome: An examination of professional social network sites as a cause for imposter thoughts and resultant wellbeing and consumption effects. Psychology & Marketing. (SSCI/SCI, Q2, ABS 3*)

[7] Wang, Y., Kang, Q.*, Zhou, S., Zhao, Y., & Liu, J. (2022). The impact of service robots in retailing: Exploring the novelty priming effect on consumer behavior. Journal of Retailing and Consumer Services. (SSCI/SCI, Q1, ABS 2*)

[8] Elena, O., Ben, M., Jennifer, Y., Amy, Y., Lavertu, L., Nikolaos, S., Sebastian, O., Rob, A., Anouk, de R., Gao, L., Kang, Q., Zhang, W., Zhang, Y., Li, J., & Sara, A. (2024). “To Chat-GPT or not to Chat-GPT”: Navigating the paradoxes of generative AI in the advertising industry. Business Horizons. (SSCI/SCI, Q2, ABS 2*)

[9] Li, S., Liang, J., Zhou, S., & Kang, Q.* (2022). The symmetry effect: Symmetrical shapes increase consumer’s health perception of food. Journal of Food Quality. (SCI, Q2, ABS 2*)

[10] Peng, F., Long, A., Chen, J., & Kang, Q. (2024). A narrative review of environmentally oriented anti-consumption: Definitions, dimensions, and research framework. Sustainable Production and Consumption. (SSCI/SCI)

[11] Zhou, S., Zhao, Y., & Kang, Q.* (2024). It makes me happy: Anthropomorphism increases consumer preference for healthy food. British Food Journal. (SSCI, ABS 2*)

科研服务与获奖情况：

[1] 博士毕业论文《服务机器人人机交互对消费者行为的影响》获评中南财经政法大学优秀毕业论文。

[2] 中国高等院校市场学研究会理事（2021.09–2023.12），获“突出个人贡献奖”。

[3] 担任International Journal of Hospitality Management、Journal of Consumer Studies等国际期刊审稿人。

[4] 多次参加JMS 等国际学术会议并做报告。